From sketch to skyline: a rooftop launch party in Sofia

From sketch to skyline: a rooftop launch party in Sofia
14 Feb 2025Delivery: 12 days (concept to strike)

From sketch to skyline: a rooftop launch party in Sofia

How we delivered a cohesive balloon installation for 120 guests—with tight load-in windows and wind on the terrace.

The Brief

Client wanted a “floating brand moment” above the city—balloons only, no rigging into the building shell.

Constraints

  • Load-in: 4 hours before doors
  • No ceiling anchors
  • Weather backup plan for gusts

What we built

Organic arches in brand colors, mirrored clusters at the bar, and a photo wall that read clean on phone cameras.

Outcome

Paragraph: Installed on time, zero safety issues, and the client reused the color palette for their newsletter the following week.