Cookie Policy

Last updated September 26, 2026

This policy explains how Party Lady Ltd., doing business as 101 Balona and 102 Balona (“we”), uses cookies and similar technologies on 102balona.com. It supplements our Privacy Policy.

1. What are cookies?

Cookies are small text files a website stores in your browser. We also use similar technologies — the browser's local storage (localStorage and sessionStorage) and tracking pixels. In this policy we call all of them “cookies”.

2. Your choice

On your first visit we ask whether you accept analytics and marketing cookies. Until you choose, they stay off. Necessary cookies need no consent because the shop cannot work without them.

You can change or withdraw your consent at any time from the “Cookie settings” link at the bottom of every page. We remember your choice for 12 months and then ask again.

When you have not consented to analytics or marketing, Google's tools may send anonymous, cookieless signals (e.g. that a visit or an order happened) without storing or reading identifiers on your device. Google uses them to model aggregated statistics.

3. Necessary cookies

Required for the site's basic functions and always on:

  • payload-token (cookie, ours) — keeps you signed in to your account. Expires 2 hours after your last activity or when you sign out.
  • nextmerce.cart.v1, nextmerce.wishlist.v2, nextmerce-applied-discount (sessionStorage, ours) — your cart, wishlist and entered discount code. Cleared when you close the tab.
  • analytics-pending-purchase (sessionStorage, ours) — holds an order summary during payment so it can be reported once afterwards. Deleted right after.
  • cookie-consent (localStorage, ours) — remembers your cookie choice, 12 months.
  • nextmerce_recently_viewed_v1, productDetails (localStorage, ours) — recently viewed products, shown under a product. Kept until you clear them from your browser.
  • __cf_bm (cookie, Cloudflare) — protects the site from bots, 30 minutes.

4. Support chat

The chat on the site is provided by Crisp (France). It stores crisp-client/… cookies to keep your conversation with us (up to 6 months). We use them only to reply to you.

5. Analytics cookies (with consent)

They show us which pages and products are viewed and how visitors get to an order, so we can improve the shop. Provider: Google Analytics 4 (Google Ireland Ltd.).

  • _ga — distinguishes visitors, 2 years.
  • _ga_<ID> — keeps the session state, 2 years.

6. Marketing cookies (with consent)

They measure which ads lead to visits and orders and let us show our ads to people who have already visited the site. Providers: Google Ads (Google Ireland Ltd.) and Meta Pixel (Meta Platforms Ireland Ltd. — Facebook and Instagram). The Meta Pixel is not loaded at all without your consent.

  • _gcl_au, _gcl_aw (Google Ads) — link a visit to the ad it came from, 90 days.
  • _fbp, _fbc (Meta) — distinguish browsers and the ad a visit came from, 90 days.

When you place an order we send these services the order number, its value and the products bought — not your name, address or phone number.

8. Browser settings

You can also delete or block cookies in your browser settings. If you block the necessary ones, the cart and account sign-in will not work.

9. Changes and contact

If we add a new service that uses cookies, we will update this policy and ask for your consent again. Questions: [email protected] or via the Data request page.